x

Digital content is equally as powerful as physical content: especially as the reliance on and advancement of technology rapidly increases.

This 360 digital content campaign advertises the returning collaboration between Skinnydip and Hello Kitty. The campaign follows the announcement, the lead- up, the launch and the slow mellow of this collaboration through a full digital presence online. By creating content on social platforms, such as Instagram and TikTok, as well as transforming Skinnydip’s website and newsletter with strong branding and imagery, there is no doubt the viewer is left excited to shop and engage with this campaign.